Search Engine Optimization (SEO) is the process of optimizing a website to rank higher in search engine results, increasing visibility and driving organic traffic. It involves using targeted keywords, creating high-quality content, and improving technical aspects like website speed and mobile responsiveness. SEO also focuses on optimizing meta descriptions, titles, and tags to improve click-through rates. Off-page SEO techniques, such as building backlinks from reputable sites, further enhance rankings. SEO helps search engines understand your content better and match it to user queries. A well-executed SEO strategy ensures long-term growth and higher conversion rates by attracting more relevant traffic to your site.